From CWS Visioning

Contents 1 The OUTWARD FACING Category Team 1.1 A word of caution 1.2 The Goal 1.3 The Strategies 1.4 The Team

The OUTWARD FACING Category Team

Here's how this category got from the raw community feedback (in September of last year) to the current state as goals for the next Long Range Plan:

A word of caution

As you read the goals and strategies in these categories, please keep a few things in mind:

1. This is a work in progress. These are not finished documents, and should not be taken to represent the completed Long Range Plan. These goals simply represent where we currently are in the process. If an element crucial to you seems to be missing, please email the visioning team with your concerns. We're human, and we may well have missed something.
2. These goals represent the distillation of months of work, and an incredible amount of information. The lists contained here are not meant to be complete, but are simply representative of greater content with which the teams are currently working. As before, if something is missing, please let us know, but please don't think we've intentionally left out something important to you. It's a work in progress, and we look forward to sharing the whole thing with you when it's complete. If you're concerned about the direction in which we're headed... Get involved!

Now, with that said...

The Goal

Strengthening our relationship with the world outside CWS through marketing & P.R., key relationships, and effective use of parents as ambassadors.

The Strategies

• Develop and Implement robust marketing and P.R.
  • Create definitive and positive brand recognition
  • Utilize and cultivate media coverage
  • Develop different strategic messages for nieghborhood, arts, environment and business audiences
• Cultivate key relationships & partnerships, including:
  • Specific Strategic Communities
    • Businesses
    • Foundations
    • Grantors
    • Donors
  • Specific Geographic Communities, for example, but not limited to:
    • Indian Hill
    • Kenwood
    • Sycamore Twp.
    • Mt. Airy
    • Northside
  • Specific Kindred Cincinnati Communities:
    • Other schools and their educators
    • Arts community
    • Environmental community
  • Specific Waldorf Communities
    • Regionally (other Waldof Schools)
    • Nationally within AWSNA
• Utilize parents as ambassadors
  • Give parents tools/multiple ways of explaining, describing, and discussing CWS and its approach/philosophy

The Team

• Chris Evans - Team Co-Facilitator/Point Person
• Colin Nourie - Team Co-Facilitator/Point Person
• Kyle Arthur
• Chuck Briedenbach
• Kathy Driscoll
• Tammi Hofford
• Emily Lynn
• Katy Woodall
• Emily Zoebst
• Brandon Dawson - Visioning Team Liaison